Shohreh Abedi is chief operations and technology officer and executive vice president of The Auto Club Group, an American Automobile Association (AAA) club serving more than 14 million members. Accountable for all member, customer, field support, and call center operations, she works to ensure that people have access to reliable and secure technology to accomplish their goals. 

 

Shohreh Abedi understands how new technological platforms can enhance customer service, improve operational efficiency, and facilitate better communication, all of which help drive the bottom line. She was initially recruited to The Auto Group to revolutionize the online user experience as a means of boosting member growth. Abedi’s digital transformation plan quickly gained board approval and provided an ongoing roadmap for development. This plan included the development of a mobile app, cybersecurity division, and new digital marketing strategies. In addition, she used machine learning to improve data operations. 

 

Throughout her career, Abedi has worked in a number of industries, including healthcare, defense, retail, and financial services. Prior to joining The Auto Club Group team, she was senior vice president and chief information officer for Farmers Insurance. There, she established a new technology infrastructure that reduced costs and facilitated industry-leading call handling and training times. Capacity also doubled within the first year. Abedi worked at the global consulting firm Capgemini, Cambridge Technology Partners, and Epicor Software earlier in her career.  

 

Recognized as a leader in her field, Shohreh Abedi has published several pieces on how technology can be used to facilitate business development. Her work in the field has earned her a number of honors, including awards from a variety of organizations, including NASSCOM, Celent, and Women in Insurance. Formerly, she chaired the Technology and Digital Strategy subcommittee of the AAA Federation. She is now director of the AAA Foundation’s Traffic Safety Board of Trustees.  

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Salesforce-Published Content 

1. Newsroom Post: AAA – The Auto Club Group Advances Its Generative AI-Ready Digital Strategy with Salesforce 

1. Press Release: Salesforce Announces AI Cloud – Bringing Trusted Generative AI to the Enterprise 

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Media Coverage Recap 

1. Axios: Salesforce pitches a safer AI for business (Also included in reporter’s daily Login roundup) 

1. AiTHORITY: Salesforce AI Cloud: A Generative AI CRM Platform for the Salesforce Economy 

1. CIO Dive: AAA’s second-largest club taps Salesforce for generative AI push 

1. ERP Today:  Salesforce bolsters generative AI portfolio with three new additions